Project
Hyogo

Planning and producing tours to Kinosaki Onsen hot spring town for high net worth individuals

In order to expand consumption based on the protection of the local traditional Japanese atmosphere, plan hot spring tours that are appealing to high net worth individuals from overseas, in which they can experience staying at a traditional Japanese hot spring inn, visit various hot spring facilities, and enjoy taking a walk in a yukata. Compile information about the activities that high net worth Western individuals are fond of, such as "nature adventures" and "bike tourism," and propose business negotiation meetings for luxury tours in which participants stay at Nishimuraya Honkan—a traditional Japanese inn that is a member of Relais & Chateaux, as well as tours planned in collaboration with the Umi-no-Kyoto DMO.

Based on the understanding of the preferences of high net worth individuals, formulate sophisticated plans and scenarios for tours to the traditional Japanese hot spring resort. Make the tours appealing to high net worth individuals by including visits to a range of hot spring facilities and walking in a yukata.

Compile information to provide tours that include visits to a range of traditional Japanese hot spring facilities, taking a walk in a yukata, and "nature adventure" and "bike tourism" experiences in the local park known for storks and in the San’in Kaigan UNESCO Global Geopark on the precondition that participants will stay at Nishimuraya Honkan, a traditional Japanese inn that is a member of Relais & Chateaux. Make a luxurious tour plan that includes a visit to the Kyotango-Miyazu area (Umi-no-Kyoto DMO) by a high-class minivan, participate in negotiation meetings for tours targeting high net worth individuals, and introduce a luxury tour plan that includes visits to Kinosaki Onsen and the Umi-no-Kyoto area. Also, in collaboration with bag manufacturers in Toyooka City, where the bag manufacturing industry is a core local industry, promote the branding of "Toyooka bags," expand online and offline sales channels, and also consider customizing bags for high net worth individuals from overseas.

Project Members

  • Nishimuraya Corporation
  • Toyooka Tourism Innovation General Inc. Assoc.
  • DataStrategy Inc.
  • IROHA STANDARD inc.
  • ZENTAN BUS CO., LTD.